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The Founder

George Seyffert

George is a Brooklyn-based artist and practicing attorney, and the founder of Seyff. A New York native, he has made art since childhood and has spent nearly a decade inside large firms and institutions, the kind of work that shapes how he sees law, power, and the people living inside both. His own work is mixed media on large-format canvas, built over layers of case law pages, legal notepads, and other material pulled from the systems he examines. He works from his studio in DUMBO and runs Seyff, a painting studio in the same neighborhood built for corporate teams and for the Brooklyn artists he exhibits there at zero commission.

​During the day, George is an associate at Buhler Duggal & Henry LLP, where he counsels clients, both startups and investors, on venture capital financings, entity formation, corporate governance, and commercial agreements. 

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A message from George...

"I have been making art since I was a kid. It was the first language I had for the things I could not say out loud. When I started practicing law in 2019, the art stopped. Not by choice exactly. The work absorbed everything. Large firms, large institutions, the kind of work that asks for everything you have and then asks for more. I was good at it. I am still good at it. But the part of me that had been making things since childhood went quiet for the first time in my life.


Then 2020 happened. I lost my father. The world locked down. The two arrived in the same season, and there was nowhere to put the weight of either. So I picked up a brush again. Not because I had a plan for it, but because the canvas could hold what conversation, work, and grief itself could not. The part of me that had gone quiet came back online, and it has not stopped since.


What I learned in that period is something I think every person living inside a high-pressure career eventually learns, or wishes they had sooner. The body keeps a running tally. The mind, trained to argue and resolve, has no setting for sitting still inside what hurts. Painting refuses to let you intellectualize. You move. You react. You choose with your hands before your head catches up. For two hours, the part of you that drafts memos and tracks billables goes quiet. Something older and more honest surfaces.


Seyff is a space built for that.


I keep a personal studio for my own practice, where the large-format work and the commissions get made. Seyff is the next step. A separate venture, a public-facing room built around the same idea that pulled me back to art in the first place. It exists because the experience that saved me should not stay private.


We are in DUMBO, at 247 Water Street, in a top-floor loft with exposed iron beams, white gallery walls, and a view of the Manhattan skyline through industrial windows. The space holds 16 people. That is intentional. Larger groups become events. Sixteen people become a room.


Most of what we host is corporate. Lawyers, in particular, find their way to us because I know what the rooms they step into feel like from the inside. I have sat through the partner meetings, the year-end pushes, the stretches where the only daylight you see is between cabs. The teams that book Seyff are not here for a forced fun afternoon. They are here because someone in their leadership understood that the people doing the work need somewhere to step away.


So the room is cozy, warm, and intentional. The music is right. The materials are real, not the low-quality budgeted resources. I guide each session, but the painting is never the point. The point is two hours of creation, conversation, and the kind of stillness that high performers rarely permit themselves. People leave lighter. A few leave with something they want to frame. All of them leave having put something down.


Seyff also runs a gallery program, and this part matters to me as much as anything else we do. Local Brooklyn artists, with priority given to those historically priced out of the gallery system, exhibit in the space at zero commission. Each show comes with an opening, an optional closing, and a real effort to bring press, collectors, and critics through the door. I know what it is like to paint alone and question if such work will ever hang on a wall. Seyff is here to be that wall. To make sure the people who see the work can help with moving an artist's career forward.


This is what we built. A studio for people who carry a lot, in a city that requires your all, run by someone who knows exactly how much can be asked, and who has not forgotten what it took to come back to the thing he loved.


If you lead a team and you have been searching for something that is not another dinner, not another offsite, not another wellness perk no one uses, come create. If you are an artist looking for a wall, apply."

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